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BATTLE OF THE THREADS

[CLIENT]

NNEXUS

AN IMMERSIVE EXPERIENCE DESIGN FUSING FASHION AND MOVEMENT

What happens when fashion meets movement? Battle of the Threads was born from that question;  and answered it in the form of a sold-out, culture-defining experience.

 

Four choreographers. Four designers. One stage. Each choreographer  interpreted the ethos behind the designer’s  brand not through fabric or silhouette, but through the body. Dance battle style. Set on a 360-degree theatre stage, the audience became the fifth judge alongside an all-star panel spanning fashion and dance. The result was less a show and more a cultural moment. This was the kind of experience that lives in the body long after the lights go down.

 

byGROUNDED served as the production backbone for our client:  managing operations, venue and vendor coordination, cast and crew coordination, and on-the-ground stage management across a six-week timeline. The result? A 700+ person sold out show that people are still talking about. When last-minute challenges arose, our team  adapted without missing a beat. The show went on  exactly as envisioned.

[LOCATION]

Arena Stage,

Washington,  DC

[SCOPE OF WORK]

Venue & Vendor Sourcing & Coordination, Cast and Crew Management, Stage Management, 

End-to-end Production

25%

REDUCTION IN VENUE COST

700+

TICKETS SOLD OUT

30%

REDUCTION IN VENDOR COSTS

OTHER PROJECTS

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